A Guide to Alberta's Energy Market for Newcomers

As a local Albertan company, we're committed to making your transition as smooth as possible. We believe in transparency, affordability, and friendly, local service. This guide will walk you through everything you need to know about Alberta's energy market, from choosing a provider to understanding your bill.

Unlike many other provinces, Alberta has a deregulated energy market. This means you have the power to choose your electricity and natural gas provider from a variety of retailers. This competition is great for consumers, as it encourages competitive pricing and innovative services.

When it comes to choosing an energy provider in Alberta, you have two main options: the Rate of Last Resort (RLR) or a competitive retailer.

• Rate of Last Resort (RLR): The RoLR is the default option if you don't sign a contract with a competitive retailer. The rates are approved by the Alberta Utilities Commission (AUC) and can fluctuate monthly based on market conditions. While this is the default, your monthly energy bills fluctuate drastically and most consumers are missing out on savings. 

• Competitive Retailers: Competitive retailers, like Prairie Power, offer a variety of plans and rates. You can often lock in a fixed rate for a set term, which protects you from market volatility and makes your monthly bills more predictable.